CASHNet^® expands campus eMarketing solution with new email technology

College and university clients gain a competitive advantage through precise targeting, sophisticated analytics to increase sales, donations, and other revenue.

Alameda, CA – April 1, 2009. — CASHNet^®, the nation’s leading provider of payment solutions for academic institutions, announced a new partnership with Informz that gives colleges and universities the same sophisticated email technology used by major corporations.

CASHNet^® Email Marketing Powered by Informz gives all academic departments access to tools that make creating effective and engaging email campaigns quick and easy. It’s part of an integrated eMarketing platform that is delivered as a secure, cost-effective, hosted service and is quickly deployed with no infrastructure complexity.

“Given the current economic climate, no one can be sure what next year’s budgets will bring,” explained CASHNet’s Senior Vice President of Business Development, Greg Schuster. “We’ve served the higher education community longer than any other provider, so clients trust us for the best technology for lowering costs and increasing revenues.”

“Our clients are enthusiastic about email, but they want a secure tool that allows plenty of administrative control, yet is flexible enough to deploy across campus. Our new partnership with Informz solves all these challenges and more,” he added.

One integrated platform, more revenue opportunities and expert eMarketing support and assistance.

CASHNet Email Marketing Powered by Informz offers:

• A complete suite of powerful tools to create more targeted, more profitable promotions
• A fully secure, yet flexible, platform for reliable performance
• Sophisticated analytics to take advantage of tactical marketing opportunities
• An easy-to-use administrative interface, plus support from expert email marketing advisors
• Immediate deployment, with no high IT costs or complexity
• High email deliverability, full legal compliance, and enterprise-class security

According to CASHNet Marketing Director, David Geiger, more personalized, more targeted email adds an exciting new dynamic to online communications.

“Think about all of the ways you could use this platform – generate more store traffic, cross-sell merchandise, engage with alumni to improve fundraising, conduct surveys, promote events – it takes a little bit of imagination and the right technology,” he said.

“But this solution extends far beyond technology, because our partnership with Informz gives clients access to both eMarketing and technical experts by phone and email for a level of support that adds even more value,” he added.

CASHNet Email marketing Powered by Informz assures high email deliverability, full legal compliance with all email regulations, and enterprise-class security. The solution is easily integrated into CASHNet’s entire line of payment processing and management solutions.

About CASHNet ^®

CASHNet^® helps academic institutions cut operational costs, improve service, and streamline transactions through a complete set of best-in-class solutions flexible enough to meet ever-changing payment processing needs. Colleges and universities have relied on CASHNet for more than 20 years for expert support, reliable technology, and a dedication to serving the higher education industry. To learn more, please visit www.CASHNet.com, contact CASHNet by phone at 1-800-294-6800 or email info@cashnet.com

About Informz

Informz is an integrated email marketing company that enables personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action.

Designed specifically to meets the needs of the higher education community, CASHNet’s Suite of Products provides flexible best-in-class technology on a fully hosted platform to fully deliver on the promise of “any payment, anytime, anywhere.”

With over 20 years of experience serving colleges and universities, CASHNet enjoys a reputation for expert support, secure user-friendly technology, and a dedication to long-term partnerships with its clients to meet ever-changing needs.

« Back